March For A Cause

Getting Involved

THE 4C'S FOR CHILDREN

Getting involved in Jewelers for Children can be so much more than simply writing a check. There are many companies in our industry that support JFC on an on-going basis and we have looked at all of that support and developed a plan that any company can adopt to become more involved. Below is the outline of a plan you can use in your place of business to become involved. There are also links to more detailed explanations, samples for your use and some success stories from companies in the industry.

As you read through this journal you will see real-time examples of the elements listed below. Look for the corresponding graphic symbol that appears next to each "C" below

Campaign

CAMPAIGN

Helping children in need is easy with a Jewelers for Children fundraising campaign that you can customize just for your store. Join your industry as we rally for children around the world. Learn more about Jewelers for Children and our charity partners, read how some jewelers are helping JFC today, read inspiring stories about the children we help, and see a list of ideas on fundraising programs that can be utilized by anyone.

See some programs that Jewelers for Children offers to help you.

See some examples of how others have worked with Jewelers for Children. Get a copy of the JFC Guidelines for Partnership and Partnership Application.

Collaborate

COLLABORATE

The best campaign results will come from a collaboration of your employees, customers, and suppliers/vendors all working together to help support our industry's cause. See some examples of how you can work with your suppliers and vendors, as well as your employees. You will also find an example of customer communications you can use.

See how you can involve your employees and reward them.
To see some examples of how other jewelers are helping JFC, click here.

Communicate

COMMUNICATE

Optimize your fundraising results by promoting your program to the media and through in store point-of-sale materials. You will find examples of JFC provided materials you can use in your own store, along with a sample press release and tips for working with the local media to get your story out.

Here's an example of a letter you can use to alert your customers to your involvement

Here's an alert you can use with your local media to tell them about your activities.

We've even included some tips on dealing with the media.

See examples of how to recognize your involvement with Jewelers for Children at your place of business.

Contribute

CONTRIBUTE

Your industry joins you in celebrating your program results and the children we support are grateful for your efforts. Maximize the exposure you get for the results of your fundraising campaign and share the results with JFC so that others can learn from your success.

See a sample of a "post-activity" press release you can use.

Now that you've put the finish on your program, it's time to celebrate your efforts! And a finish this bright deserves some recognition. Take time to highlight your store and its hardworking employees, your gracious customers and your generous industry by following up with the media to report your results. In doing so, you'll strengthen the positive perception of our industry, build brand awareness for the JFC and promote the good work of your store within its community. Now that's a beautiful finish!

Finally, we hope you'll be so inspired by your experience that you'll never really finish working to support children in need. After you scale and measure this year's program, we hope you'll polish it up for next year and continue to be a valued partner of the Jewelers for Children.

THANK YOU FROM THE CHILDREN – THE 5TH C OF OUR INDUSTRY!

Click here to download a PDF copy of our Fundraising Kit

To maximize your program's potential go mining to source the best resources. Start with your loyal customers and invite them to participate in the program. Utilize marketing resources and take advantage of the media to promote your fundraising program to the general public. And don't forget your vendors or suppliers who might be willing to offer their support of our industry and our cause.

One Time Donation

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Contact Us

Jewelers For Children
52 Vanderbilt Ave 19th Floor
New York, NY 10017
Phone: (212) 687-2949
Fax: (212) 687-3226